The Talk of Town, Ahmedabad

If you have missed your presence in Ahmedabad The Talk of Town by Surfaces Reporter and The Ply Reporter, please send your Request to so that you Do Not miss next time. We will ensure you get information prior to our next event. Do mention your professional category - Architect/ Engineer/ Urban Planner/ Interior Designer/ Artist/ Brand/ others


Keeping our promise, Surfaces Reporter and The Ply Reporter organised the second session of IIR along with The Talk of Town Architecture event in Ahmedabad on May 4, 2019.

An Eventful 10th Edition of the Talk of Town in Ahmedabad Pawan Arora, Prakash Shah, Ms Vertica Dvivedi, Bhavin Shah & Raghav Arora from EDGE Studio and Arodrape

40 years old Builders Home & EDGE STUDIO and decades old ARODRAPE

EDGE Studio is a group company of Builders Home. In business since more than three decades, today Builders Home is one of the most trusted name when it comes to housing the famous Indian and International brands of Tiles and Sanitaryware. EDGE Studio with over 8000 sq.ft. of dedicated exhibit area is certainly a home to Quality, Innovation, Art and Luxury. It is the proficient personnel team and established goodwill that makes EDGE Studio a preferred choice for the International arena for their representation in Indian market.

The Heritage City - Ahmedabad - Way Forward

An Eventful 10th Edition of the Talk of Town in Ahmedabad Panelists: Hemal Shah, Hemal Shah & Associates; Utpal Sharma, Director, Nirma University; Ms Vertica Dvivedi, Surfaces Reporter; Jaxay Shah, Chairman, CREDAI, India; Pradyumna Vyas, Former Director, National Institute of Design; Yatin Pandya, Footprints E.A.R.T.H

India Interior Retailing (IIR) unravelled ‘The Journey of Interior Retailing in Ahmedabad’ on May 4, 2019. We had enriching discussions on retail, architecture and design by prominent architects, designers and decision-makers in retail- Yatin Pandya, Utpal Sharma, Hemal Shah, Jaxay Shah, Pradyumna Vyas, Hiren Patel, Bhadri Sonpal, Ranna Parikh, Snehal Joshi, Deepali Meni, Kunal, Arpan Shah, Vikas Jha, and Niraj Shah. Also, important interior retailers of Ahmedabad shared their retail stories, helping everyone gain valuable insights on the interior retail market.

The father and son duo from two very prominent showrooms of Ahmedabad- Bhavin Shah & Prakash Shah (EDGE Studio & Builders Home) and Pawan Arora & Raghav Arora(Arodrape) shared their thoughts about where the retail industry is moving –the trends - the culture of showroom designing –their lessons –the successes & failures. The practical lessons they shared from actual market experience and 40 years of legacy, and thus were invaluable!

Jaxay Shah, Chairman,
Pradyumna Vyas, Former Director,
National Institute of Design

Next, prominent decision-makers and retailers in Wood & Decorative Panel products in Ahmedabad, such as Alay Upendra Nagori of The Ahmedabad Timber Merchant’s Association; Interior Designer Niraj Shah of Ido Design and Solutions, and Ashish Khandelwal of Neha Ply & Laminates, led us to understand the ‘hows’ and ‘whys’ of the retail culture of Ahmedabad, the unending spree of showroom designing, their story of building up a retail brand, some good & not so good market practices and suggestions for upcoming showrooms. The event was a great learning platform for all, emphasising the need for a forum like IIR, which can effectively bring Indian Retailers, Architects and Designers together and foster fruitful relationships.

Top Distributors And Retailers In Wood & Panel Products Discussed Vital Issues In Retail

Panelists: Mr Pragath Dvivedi, Niraj Shah, Ido Design Solutions; Ashish Khandelwal, Neha Ply & Laminates; Alay Upendra Nagori, The Ahmedabad Timber Merchant’s Association & others

Niraj Shah, Interior Designer And Chairperson, IIID, Ahmedabad Shared Thoughts On Retailing

Niraj Shah is an interior designer from Ahmedabad who is well known in the circle of designers. He spoke about the importance of having a customer centric showroom and how branding impacts the image. Showroom owners and retailers loved the overall discussions that initiated due to SRPR The Talk of Town and looking forward to more such knowledge based initiatives.


Please click here to view all the images of 'The Talk of Town' event by Surfaces Reporter in Ahmedabad on 4th May 2019.

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